In Two Months How Could "Chipsy Egypt" Collecte "90 Million Smiles" - 😎- The Most Creative Campaigns INDEED👌
Marketing in Tough Times “Image by [ Chipsy Egypt ] " The Revolution in Egypt 2011 was a great step to the new history, after the revolution, Egypt was in trouble from time to time cause of the political issues in Egypt and the Arabic Area. The companies used the same campaigns ideas to market their products before and after the revolution, but it was not creative enough to capture the audience attention due to the depression of multi challenges faced the Egyptian People. So In very tough times how could the companies market to their audience? And how to get engagement in their campaigns and products. It was a very hard mission to do. In 2015 "Chipsy Egypt" broke expectations, Chipsy re-designed the packaging of the chips by adding a unique half-face smile. Chipsy published a campaign on TV by the comedian-actor Ahmed Helmy , Ahmed call all the Egyptians to take pictures by covering their faces with the Chipsy “laugh” pack, Ahmed Helmey encourage the audience to